TYM Shares Cases Of DX And Innovation At 'Salesforce World Tour Korea 2024'
- June 18th, Kim Daeyong, CDO of the DX Business Division, participated as a speaker at the Salesforce Conference held at COE
- TYM shares DX strategy and North American subsidiary Salesforce implementation case... "Will continuously provide an enhanced customer experience"
- TYM accelerates company-wide digital transformation and expands customer satisfaction management through the provision of advanced services
TYM shared its DX strategy and digital innovation cases at 'Salesforce World Tour Korea 2024'.
TYM, a company specializing in agricultural machinery (CEO Kim Hiyong, Kim Dohoon / 002900), announced on the 20th that Kim Daeyong, CDO (Chief Digital Officer) of the DX Business Division, participated as a speaker at the 'Salesforce World Tour Korea 2024' held at COEX Convention Center in Samseong-dong, Seoul, on the 18th.
At this conference, CDO Kim Daeyong introduced TYM's digital transformation (DX) strategy and the purpose of adopting Salesforce. CDO Kim Daeyong stated, "TYM aims to enhance the competitiveness of each business division through DX and to drive continuous growth by discovering DX business models based on the secured capabilities," and added, "Through this, we will provide various customer touchpoints and experiences to improve customer satisfaction, and strengthen the creation of DX outcomes. For proven problem-solving solutions, we will pursue the commercialization of DX business."
Following this, the case of promoting the efficiency of the North American subsidiary's work processes based on Salesforce was shared. CDO Kim Daeyong stated, "We plan to integrate domestic and international customer touchpoints through system integration for improved customer satisfaction, strengthening internal system connections, and standardizing processes," and added, "We will establish a customer-centric, one-Stop service system and continuously provide an enhanced customer experience with services based on AI and telematics."
TYM is enhancing customer care by operating various smart services that allow customers to receive professional technical consultations, in addition to integrating customer touchpoints through the adoption of Salesforce. Starting with the industry's first 'chatbot service' in October last year, TYM has subsequently introduced a 'telematics system' that provides diagnostics and management of products, guidance on consumable replacements, and the 'T-SCAN Integrated Diagnostic Service' which enables swift customer response by diagnosing issues across any engine brand.
In April, as part of the company-wide digital transformation, TYM introduced the 'AI Callbot Service' to enhance the TYM Integrated Customer Care Center. TYM plans to further expand customer satisfaction management by accelerating the implementation of its DX strategy and providing a variety of services that reflect the needs of customers.
Meanwhile, Salesforce, celebrating its 25th anniversary this year, conducts conferences annually as part of its yearly events. This year's conference, which was held on a larger scale than the previous year, had 'Customer-Centric Business Innovation through AI CRM' as its main theme. A total of 15 companies and 21 partner firms participated, sharing their digital innovation know-how and insights.
